Frieze week is one we always look forward to. Art is part of life at Broadwick Soho all year round, so being an official hotel partner of Frieze London and Frieze Masters once again feels particularly close to home.
This year, Frieze London and Frieze Masters return to The Regent’s Park from 14–18 October, bringing together almost 300 galleries from 48 countries and regions, alongside talks, commissions and Frieze Sculpture in the park.
And we’ve had plenty happening here too.
THE SENTENCE AT BROADWICK SOHO
We began the week around one long table in The Dining Room with The Sentence, a project by Angeliki Kim Perfetti and Dana Mosevics centred on art and the written word.
The evening brought together artists Pietro Terzini, Allegra Handelsman and Johan Deckmann, each approaching language in a very different way, for dinner, readings and conversation with guests from across London’s art and cultural worlds.
PIETRO TERZINI, ON THE WALLS
If you’ve visited recently, you may have already spotted the words of Pietro Terzini.
His piece “Are you in love? Yes, I’m in London.” is on view at Broadwick Soho throughout October. Pietro’s aphorisms play with desire, status and luxury, turning familiar phrases into works that sit somewhere between art, fashion and everyday life.
A SHORT TRIP TO THE FAIRS
Frieze London and Frieze Masters are both in The Regent’s Park, around 1.2 miles from Broadwick Soho, so it’s easy to head to the fairs and come back to Soho when you’re ready for a change of scene.
For anyone making a stay of it, we have a special Frieze rate available, with breakfast each morning. Suite guests visiting the fairs on 15 or 16 October also receive VIP passes to Frieze London and Frieze Masters.
A LITTLE SOMETHING FOR FRIEZE GUESTS
Already have your Frieze pass?
From 12–20 October, guests attending Frieze can enjoy exclusive privileges at Flute and Beefbar at Dear Jackie. Simply show your Frieze ticket when you visit to redeem.
With the fairs running until Sunday and plenty still happening across London, there’s still time to make a weekend of it.
