We hosted an exclusive preview of what’s to come at V&A East, the newest campus of the Victoria & Albert museum opening in 2025, with curator Madeleine Haddon.

As one of the official partner hotels of Frieze London and Frieze Masters 2024, we’ve created a lively art journey within our walls with art consultant Jonathan Brook and some of our favourite artists.

We were so thrilled to have the legendary Sister Sledge perform in Flute as part of our Soho Sessions in partnership with Don Julio 1942.

Soho isn’t just a place—it's a state of mind where fashion isn't worn, it is lived.

Just steps from the Broadwick Soho, you’ll find some of our favourite art galleries. Ready to discover them?

Explore Soho with Camille and Molly from Third Man Records.

As August sizzles on, we’ve zeroed in on the 5 standout experiences in Soho.

Eat, drink and sing and dance your heart out - classic Soul Sunday at Broadwick Soho

When good neighbours become good friends…

Sweet dreams are made of these martinis!

Murder on the Dance Floor during Broadwick Soho Pride Party

‘I am never leaving this hotel’ - proclaimed Sheryl Crow after her performance in Flute

James Bay took over our Soho Sessions, and he definitely didn’t hold back…